Tagline
Early Exploration
The campaign emphasizes bold, clear visuals, so we kept the motion language clean with color pops to highlight key information. During pitching, we explored "fake 3D" effects in motion tests, experimenting with extrusions, intrusions, and box rotations. Ultimately, we chose box rotation and used After Effects to achieve it efficiently, avoiding full 3D.
Logo
TEST - Digi Crown / TSX
TEST - Nasdaq
State Street - Time Square OOH
Final Render - TSX
Our team worked on the State Street Nasdaq listing campaign, which will launch across 10+ displays in Times Square. We crafted a cohesive 2D motion style and organized After Effects for a smooth workflow. I led the TSX segment, creating 10+ unique design frames.
Below are the final render and some early motion tests for Nasdaq, DigiCrown, TSX.
After Effect ｜ Illustrator
